2011 has not been an easy year at all: the overall economic situation was hard and several banks had to even reduce their branch networks. The online channel became vital for retail financial services providers thanks to its cost effectiveness. But usually this channel had been created as a service channel and now it has [...]
READ MORE »Posts in category customer acquisition
Raiffeisen Bank on Facebook: experiences and challenges
I am always happy when I can see good examples how banks utilize the opportunities of social media. A very nice example for that is Raiffeisen Bank Romania, who runs a great Facebook site, which is called StudentBank. In this interview, I asked Ms. Teodora Saguna, Brand Manager about their concept and experiences – thank [...]
READ MORE »UniCredit Bank interview about online experience and strategy
I made an interview with Mr Sandor Komocsi, managing director at UniCredit Bank about the bank’s experience and strategy on the online channels. Most interesting statements were: - More than 90% of the customers use the online channels for making banking transactions. More than 60% of the customers have internet banking access, and more than 95% [...]
READ MORE »Best practices for branchless account opening
The online channel is the key for future business growth for banks and online customer acquisition is an essential success factor for the online presence. One of the strongest online customer acquisition tools is the branchless account opening, however this service is quite new for the market in many countries and therefore there is a [...]
READ MORE »First branchless account opening product in Romania
Millennium Bank is the first to offer “branchless” account opening in Romania since May 2011. The product is called e-Account. Their model follows the most common procedure for branchless account opening: The customer fills in a form on the portal and a courier transports the contract to the customer. The identification of the customer is [...]
READ MORE »
Recent comments